Auto Finance Company

My mother is employed by a major finance company. She is in charge of a large Texas sales area in which her responsibilities include enhancement of dealership participation with their services, products, and financial opportunities. Occasionally, I partner with her to develop sales and marketing strategies for her dealer teams. Below are examples of projects that I have helped implement.

MILLIONAIRE MONEY:

SUMMARY: A sales-contest requiring each dealer-manager to be a participant on "Who Wants to Be a GMPP Millionaire" Game show. I wrote the software application for the game show and my mother simply traveled to each dealership, around Texas, and facilitated the contest. While the game show was educational about the product line, it was also fun and engaging. To further enhance the activity, we created customized money, with her picture, that was distributed throughout! What Fun!



RED RAIDER RUMBLE:

SUMMARY: A sales-contest requiring each dealer manager to earn customized "scratch-off" tickets for each product sold. With each "scratch-off" ticket, he/she increased their chances to win a fun-filled luxury night to a Red Raider Basketball Game (Limo, Dinner, etc.)



JELLY BEAN BLAST

SUMMARY: A sales-contest requiring each dealership to participate as a team against other area dealerships. Each team increased their jelly beans earned by selling GMAC product. the lead dealership, each week, got a "special" food delivered to the business, i.e. pizza. The "less fortunate" dealership's, only got jelly beans in the flavor of that particular food, i.e. pizza. To add more fun to the contest, each winning dealership got to choose which losing dealership would EAT WEEKLY DIRT and WORMS! Great motivational fun!

MONTHLY MAGAZINE

SUMMARY: In order to open up lines of communication, we developed a monthly magazine, called "Smarttalk" to cover all of the latest event pertinent to dealers and this line of service. The magazine served roles such as celebratory, informative, and motivational.